The First Customer
You built it. Now the hard part: finding people who'll pay. Guides on who your customer is, where they already are, and what to say so a stranger replies.
4 guides · 7 articles
Guide
How to Get Your First Customers When Nobody Knows You Exist
No audience, no budget, no idea where to start? The honest, specific guide to getting your first customers: find the right people and say the right thing.
Read the full guide- The 95/5 Rule: Only 5% of Your Market Is Ready to Buy. Talk to Them.
- Founder-Led Sales for People Who Hate Selling
- Cold DMs That Don't Feel Gross (4 Sentences, Real Examples)
- Content Marketing for Startups With Zero Audience (and Zero Patience)
- How to Get Your First 10 Customers (Without a Funnel or a Magic Number)
Guide
Know Who Your Customer Is: The Ideal Customer Profile for Solo Founders
Every ICP template is built for a 50-person sales team. Here's the one-page ideal customer profile a solo founder builds from soft signals and can use tomorrow.
Read the full guideGuide
Build in Public to Get Customers, Not Claps
Building in public isn't about followers or claps. It's showing your work to the one right person who reaches out first, and posting updates that get a reply.
Read the full guideGuide
The State of the Vibe-Coded Startup, 2026: Building Got Easy, Getting Customers Didn't
App releases are up 80% on iOS as AI makes building trivial. But only 5% of new apps ever reach $10k. The vibe-coding boom has a customer problem nobody names.
Read the full guide