Toby Stapleton is the founder of MyPip, an AI tool that helps founders get their first customers when nobody knows they exist yet.

He builds it on both sides of a line most people don't cross: he ships production AI and he owns the growth number. As Director of Digital Growth & AI Development at Plastic Bank, he built an AI-SDR platform that replies at 43% (the industry average is 2.5%) and drove a $30K organic traffic lift. Before that he co-founded Baseline Media, cutting video production time 80% and scaling the team from 1 to 9.

He writes about founder-led sales, first customers, and getting traction from zero, and builds MyPip in public. The failed experiments sit right next to the ones that worked.